Auto Repair Marketing - 4 Auto Repair Advertising Ideas
So,
you want to get more cars in your shop to increase your revenues is
that correct? Auto repair marketing via the internet is a great way to
get more local customers into your shop! Online marketing has grown
leaps and bounds in the last few years, and with phone books and Yellow
Pages fast becoming obsolete, internet marketing is where the real
profits are for auto shops. Here I want to share with you 5 auto repair
advertising ideas that you can implement into your business to
drastically improve the number of cars you service on a monthly basis!
1. You must have a website, and it needs to be designed using the WordPress platform. Most
websites are basically just “flyers,” but with WordPress you can create
great looking websites, integrate a business blog, install a form that
automatically acquires leads for you, and integrate your website with
Twitter, Facebook, Youtube, and other online marketing channels. Sounds
pretty cool huh? The sad part is that typically an automotive repair
shop will hire a web designer, and he will design a website as cheaply
as possible and charge a large sum for the work. The web designer is not
a marketing consultant, so instead of designing a marketing machine
based on tested internet marketing principles, he simply designs a
static site that is not conducive to internet marketing. I see it all of
the time when I am look at people who are pushing auto repair marketing
services.
2. One of the best auto repair advertising ideas revolves around social media. Websites such as Twitter and Facebook are really taking off, and smart auto shops are using these auto
repair marketing platforms to promote their business and acquire new
customers. The obvious question is “how can an auto repair shop benefit
from Twitter and Facebook marketing?” Those sites are for kids right?
Wrong! Facebook has millions of adults logging in on a daily basis, as
does Twitter. By being on these sites, you are instantly in front of a
large portion of your local or regional audience. Guess what happens
when Sally needs a new transmission, brakes, etc.
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